Casambi announces strategic leadership changes to drive growth and innovation in the EMEA market
Helsinki, Finland – AUGUST 05, 2024 – Global leader in wireless smart lighting control, Casambi, is pleased to announce a strategic reorganization within its EMEA sales team to better support the evolving and dynamic lighting marketplace. These changes reflect Casambi’s commitment to maintaining its market-leading position and continuing its proactive approach to growth and innovation.
Promotion of Stephen Jackson and Viktor Olsson to Regional Sales Directors
We are delighted to share the promotion of Stephen Jackson and Viktor Olsson to the newly created roles of Regional Sales Directors for Ecosystem. This strategic move highlights our focus on further strengthening relationships within the Casambi Ecosystem, including our growing network of hardware partners.
Stephen Jackson joined Casambi eight years ago and has since been instrumental in establishing the Casambi brand in the UK. He has actively engaged with consulting engineers, developed and refined a VAR strategy, and collaborated with OEMs, all of which have contributed to innumerous lighting projects across various applications. Jackson will oversee ecosystem customers in the UK, Ireland, BENELUX, France, and D.A.CH. regions.
Viktor Olsson joined Casambi four years ago. His promotion to director aligns with his extensive experience, including leading the Northern Europe region in recent years. Olsson will manage customers in the Nordics, the Baltics, Eastern Europe, Italy, and Iberia.
Effective immediately, their responsibilities include managing ecosystem accounts and partners, developing and supporting sales partnerships, and collaborating with Casambi Sales Managers on ecosystem activities.
Refocusing of the EMEA Sales Team
Furthermore, and in line with our growth strategy and market trends, we have reorganized our EMEA sales team to create a more focused and efficient group of Country Sales Managers. This move is designed to strengthen our support for sales partners.
Our Country Sales Managers will now focus on managing local sales accounts and partners, creating demand, developing sales partnerships, providing support, and responding to consultant or specifier sales opportunities.
“These changes are designed to support the growth and proactive response Casambi is making to best serve the ever-evolving EMEA lighting marketplace. By aligning our team structure with our growth strategy, we aim to provide enhanced support to our partners and customers, ensuring continued innovation and market leadership. We are excited about the future and confident that these changes will help us better serve our partners and customers, driving growth and success in the EMEA region” said Mark Needham, Vice President EMEA Sales, Casambi.
For more information, please contact sales@casambi.com.
For media inquiries, please contact:
Joonas Rinne
VP Marketing at Casambi
joonas.rinne@casambi.com
TEL. +358 50 596 9335
About Casambi
Casambi provides smart lighting control via intuitive applications that set new standards in user interaction with light. Our Bluetooth® Low Energy-based technology easily integrates into fixtures and devices, allowing manufacturers to craft bespoke Casambi Ready products. Bridging wireless and wired DALI worlds, we guarantee seamless interoperability between all products and with industry standards. Users can mix and match for tailored lighting networks, ensuring adaptability across settings while enjoying the rich functionality of the Casambi experience. In just one decade, Casambi has become a global leader with 300+ ecosystem partners and 5+ million devices sold into 200,000+ lighting projects worldwide. An end-to-end solution, Casambi empowers individuals and enterprises alike to illuminate spaces with efficient, customizable control. The Casambi app is freely available for iOS and Android. Casambi. Where ideas come to light.
www.casambi.com
