Project
Aveda
Site
Aveda Shanghai Flagship Store
Location
Shanghai, China
Lighting Design
Wang Xing’an
Lighting Supply
Guangrui Lighting (Shanghai) Co., Ltd.
Casambi Commissioning Partner
Guangrui Lighting (Shanghai) Co., Ltd
Casambi Products
Salvador 2064
Aveda, part of the Estée Lauder Group, opened its first new concept flagship store in Xintiandi, Shanghai, combining a retail space and professional salon to showcase the brand’s values of “Natural” and “Sustainable.” The store uses Casambi’s wireless smart lighting system to balance natural and artificial light, support multiple salon scenes, and enhance product presentation while promoting comfort and wellbeing through circadian-inspired lighting. By integrating flexible, high-CRI, and energy-efficient lighting, the design creates an immersive, modern environment that brings Aveda’s philosophy of harmony between people, light, and nature to life.
Aveda, part of the Estée Lauder Group, opened its first new concept flagship store in China to bring the brand’s values of ‘Natural’and ‘Sustainable’ to life in the heart of Xintiandi, Shanghai. The store is designed to function as both a retail showcase and a professional salon, creating a dynamic environment where lighting plays a central role in shaping the customer experience.
The ground floor features a product display area with large skylights, while the second floor houses a professional salon. Each zone required a distinct lighting strategy. Daylight streaming through the skylights meant the system needed to balance natural and artificial light throughout the day, ensuring products were always presented at their best. On the upper floor, multiple pre-set scenes support different salon services, from cutting and coloring to washing and relaxation. High-CRI lighting at styling stations provides precise color accuracy, while warm, low-brightness lighting in the washing area creates a calm and comfortable atmosphere for clients.
Casambi’s wireless smart lighting system makes all of this seamless. Five units of the SAL-2064 device control DALI-enabled luminaires across the store, allowing each light to adjust dimming and color temperature independently. The system works with daylight sensors, automates scene changes, and enables per-light control, group control, and remote adjustment. This wireless setup reduces cabling, speeds up installation, and keeps the store flexible for future layout changes.
The lighting design embraces the concept of circadian rhythm, letting light “breathe” in sync with natural cycles to enhance customer comfort and wellbeing. By simulating natural light and complementing the store’s green, ecological interior, the lighting supports Aveda’s mission to reconnect people with nature while creating a visually engaging retail and salon environment.
With Casambi, the store offers more than efficiency and flexibility. Lighting shapes the brand experience, delights customers, and transforms the space into a modern, immersive, and sustainable environment that brings Aveda’s philosophy of harmony between people, light, and nature to life.
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