Porsche Centre Mayfair
Porsche Retail Group has opened a new showroom on Clarges Street, in the heart of Mayfair, London. Beyond presenting the full Porsche range with new models, test drive demonstrators and pre-owned cars, it is the only Porsche Centre in the UK to feature a Porsche Design shop too.
Lighting design studio, StudioFractal balanced science with art – solving engineering challenges with craft and theatrical flair – to complete a state-of the-art lighting installation for Porsche’s UK flagship store in Mayfair.
Designed to form a cohesive night-time appearance in tune with the rest of the Clarges development, the showroom follows Porsche’s latest design guidelines by blending color-changing LED lighting and Casambi technology to deliver an atmospheric and sophisticated customer experience.
A blend of specific color temperatures ensures that the true colors of the high-value cars are always accurately displayed – whilst a carefully balanced mix of amenity and accent lighting provides an elegant backdrop across the showroom, retail and café areas.
Lightworks were proud to have been selected by StudioFractal to provide a turnkey solution for this project. They integrated Casambi technology within their ispot Pro 9 spotlights to permit flexibility for the showroom. Lightworks is proud to announce, that the fixtures were produced in the UK during the Covid lockdown period. The spotlight family adopts CRI 97 LEDs with R9 values in excess of 90 to truly enhance all potential car colors for an ever-changing car showroom installation.
Lightworks chose to integrate Casambi as a control solution because the design brief demanded total flexibility for each luminaire.
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Site
Porsche Centre Mayfair
Location
London, England
Lighting Design
StudioFractal
Luminaires
Lightworks
Photography
James Newton
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